![]() Usually, consumers are able to recall at least 3 brands in a product category. You know how an iPhone is the first thing you can think of when you are asked to name a famous mobile phone? That is brand recall.īrand recall refers to the ability of a consumer to recall and reference a brand name off the top of their head when prompted with a specific product or service category. There are different types of brand awareness, and learning about each of them and how they differ from one another can help you create effective and well-rounded brand awareness campaigns. ![]() Return to Table of Contents What are the 3 types of brand awareness? Moreover, the flexibility of social media platforms can help you develop a more comprehensive content strategy and social media marketing plan. With 2.91 billion users on Facebook alone, you can get closer to your target demographic and expand your reach at the same time by becoming a part of various social media networks.įacebook is a great place to start a brand awareness campaign because it has various tools that can help you track impressions and engagement and measure brand awareness. Having social media presence is essential in growing your brand. Why is brand awareness important on social media? By making your brand more familiar to potential customers, you can influence the decision-making and buying process and make way for repeated transactions in the future. ![]() Often seen as the first stage of the marketing funnel, building brand awareness is the first step to gaining a customer base. It helps audiences understand and become comfortable with your brand.It helps your brand become top-of-mind with your target audience.It is important to build brand awareness because: When a consumer sees a post on their feed and immediately knows it’s from your brand, or when a customer specifically chooses your brand over another - that’s a form of brand awareness.Īnother example is how quickly various movies and shows will come to mind when you see or hear the name, ‘Disney:’īrand awareness can measure how memorable and recognizable the distinct qualities of your brand are to your target audience. What is brand awareness and why is it important?īrand awareness or consumer awareness pertains to how well consumers are informed about your brand and can associate the right product or service with it. ![]() What is brand awareness and why is it important?.START CREATING FOR FREE Click to jump ahead: Learn all about brand awareness, how you can improve it for your brand and how you can create different marketing materials to boost your brand awareness with Venngage. It is a way to solidify your brand and make your mark in the industry.īy building brand awareness, you will be able to expand your audience or gain loyal customers, which all boils down to achieving your business goals and objectives. Creating brand awareness is not just a marketing strategy. ![]()
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